Employer branding with Google for Jobs

In the war for talents, your own employer brand should be present on all channels. Find out how you can position your company as an attractive employer on Google for Jobs and thus reach candidates using the Google job search.

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What is employer branding?

For many years, there has been a shortage of skilled workers in Česká republika. Employer branding means something like"employer branding" and is a corporate strategy measure to present one's own company as an attractive employer and to make it known.

As with other marketing measures, employer branding is about being present on as many platforms as possible. This increases the chance that potential candidates become aware of your company and are interested in it.

You have probably already maintained your employer profile on various platforms. Now it is also important to create a permanent presence on Google for Jobs (google.cz).

Permanently present on Google for Jobs

For most internet users, job searches start on Google. Google's search function for job advertisements shows job advertisements from potential new employers directly on the homepage. So that your company is also represented in Google for Jobs, you either have to post job advertisements that are optimized for Google or you can create a free company profile .

With a free company profile you secure a permanent place on Google for Jobs - logo, contact person and important information about the company can be stored very comfortably. If a candidate is interested in your company, they can access your website via a link, where they can obtain further information or even send an unsolicited application.

Present your company where candidates are looking

In particular, small and medium-sized companies that have not advertised jobs on a permanent basis can still benefit from Google for Jobs. But a clear presence on Google for Jobs is also an advantage for larger companies.

  1. Employer branding at Google for Jobs

  2. Direct link to your own career page

  3. Creation and publication free of charge

How to create your employer profile on Google for Jobs

You can easily create a free employer profile so that your company is permanently represented on Google for Jobs. It only takes a few minutes to set up. Once set up, your profile can be published immediately. The service is completely free of charge for you. Start now.

1. Create a free account

In order to be able to create and later manage your employer profile, you need a free user account. All you need is a valid email address or a Google account.

Create a free account

2. Enter employer information

After you have created your user account, you can start creating your employer profile straight away. You can easily store all relevant information about your company using the convenient online editor .

Tip: The more information you give, the more interesting you will be as an employer.

3. Publish profile and analyze clicks

As soon as you have stored all the important information about your company, publish your employer profile with one click on Google for Jobs.

After the publication, you will see in your user account how often your employer profile was searched for and displayed on Google for Jobs.

Create your employer profile now

With a free employer profile on Google for Jobs, you secure a permanent place in the search engine giant. In this way, you ensure that your company remains discoverable even if you have not currently advertised any vacancies.

The permanent presence of your own company on Google for Jobs is an important building block for your employer branding strategy and only a few clicks away.

Create a free account

Create your free user account with just a few clicks and in the next step create your employer profile, which is also free.

Create a free account now
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We would be happy to provide you with advice and assistance to list your job ads at Google for Jobs and to exploit their full potential.

Patrick Schmidt
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Patrick Schmidt
Google Jobs Expert
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Check to see if your job postings are ready for Google for Jobs within a few seconds.

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Test result

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Show result
Reachability
A good start. Your job posting is good accessible with a loading time of seconds.
Reachability
Please check the link as it is not available.
Content readable
The basis has been created. The contents of the job posting are machine-readable.
Content readable
Since the link cannot be reached, we were unfortunately unable to check whether the content was legible.
Ready for Google for Jobs
Congratulations - the schema data for the job posting are available. This allows Google for Jobs to list the job posting
Ready for Google for Jobs
Your job ad is not yet ready for Google for Jobs. Prepare now
Ready for Google for Jobs
Since the link cannot be reached, we were unfortunately unable to check whether suitable schema data is available.
Job seekers available
A good start. Job postings for " " are actively searched for by prospective employees on Google for Jobs.
Publication possible
It is possible to publish job postings in the " " section.
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